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adidas: $ 44.62. adidas Originals: $ 73.01 with FREE SHIPPING.

  • In the 1970s, Adidas introduced segmentation by sport, modern styling, and technology to the- American sports shoe market. Its technological improvements, like interchangeable spikes and sharkskin soles for traction, drew many amateur athletes who were caught up in the- running craze of the 1970s. Adidas claimed that its production of eight million pairs of sports shoes made it the- world’s largest brand in 1972. By that time, the- shoes were marketed through four distributors in the United States.

    By the- end of the decade, Adidas led the industry in sales, and worked hard to maintain that lead by expanding into more sports. As competition in running shoes intensified, the- brand's advertising budget was doubled, from $500,000 to almost $1 million, and Adidas added more television and consumer magazines to its normal schedule of specialty sports publications. the- brand also employed its first professional ad agency. F. William Free & Co from New York in 1978. Prior to that time, American ads had been generated in house at the Adidas world headquarters in Herzogenaurach. New ads emphasized Adidas’s worldwide reputation and- its extensive research in product development. Even with the- media increases, the brand concentrated most of its ad budget on endorsement and promotional contracts with famous athletes

    By 1979, 25 million Americans were involved in the jogging and running boom, double the number of runners in 1977. the- trend helped triple Adidas’ sales from 1976 to 1979 to over $500 million. At the- height of its popularity, Adidas had 100 different shoe styles and between 30 percent and 40 percent of the sports shoe market. Throughout its first decade in the- American market - the brand was the undisputed leader in running shoes.




  •  10.5 M US,adidas Men's Cloudfoam Ultimate Running Shoe Utility Black

    10.5 M US,adidas Men's Cloudfoam Ultimate Running Shoe Utility Black

    Features cloudfoam ULTIMATE combines cloudfoam midsole with super-soft insert for enhanced comf...

    $54.17

     8.5 M US, Black/Black/White,adidas Performance Women's Cloudfoam Pure Running Shoe

    8.5 M US, Black/Black/White,adidas Performance Women's Cloudfoam Pure Running Shoe

    Features Imported adidas Features Imported adidas Review 1 adidas shoes ...

    $46.52

     10.5 Medium US, White/Utility Black,adidas Men's Alphabounce em m Running Shoe

    10.5 Medium US, White/Utility Black,adidas Men's Alphabounce em m Running Shoe

    Features Engineered mesh upper is lightweight, breathable second skin providing supportive, com...

    $99.97

     11 D-Medium, Black/White/Grey,adidas Men's Cloudfoam Race Running Shoe

    11 D-Medium, Black/White/Grey,adidas Men's Cloudfoam Race Running Shoe

    Features cloudfoam sockliner for comfort&lightweight cushioning Knit upper offers breathabilit...

    $59.63

     11 M US, Grey/Black/White,adidas Originals Men's Swift Running Shoe

    11 M US, Grey/Black/White,adidas Originals Men's Swift Running Shoe

    Features Comfortable textile lining Knit upper with embroidery on vamp Sock-like fit Injection-m...

    $83.68 Free Delivery Eligible

     10.5 M US, Core Black/White/Core Black,adidas Performance Men's CF Lite Racer Byd

    10.5 M US, Core Black/White/Core Black,adidas Performance Men's CF Lite Racer Byd

    Features Traditional lace-up closure. You'll feel like you're walking on cloud in adidas® C...

    $44.62

     10 M US, Black/Vapour Grey Metallic/Orchid Tint,adidas Performance Women's Edge Lux W Running Shoe

    10 M US, Black/Vapour Grey Metallic/Orchid Tint,adidas Performance Women's Edge Lux W Running Shoe

    Features Breathable mesh upper; Sock-like construction for snug fit Runner type: Neutral shoes off...

    $69.94

     12 M US, White/Black/Grey,adidas Originals Men's Swift Running Shoe

    12 M US, White/Black/Grey,adidas Originals Men's Swift Running Shoe

    Features EVA midsole for lightweight cushioning Knit textile upper Stretch-knit textile lining; E...

    $73.01 Free Delivery Eligible

     10 M US, Core Black/Core Black/Core Black,adidas Men's Ultraboost Road Running Shoe

    10 M US, Core Black/Core Black/Core Black,adidas Men's Ultraboost Road Running Shoe

    Features Features adidas Primeknit upper with engineered knit torsion system between heel&f...

    $159.00

     10 M US,adidas Men's Energy Cloud WTC m Running Shoe Tech Clear/Grey

    10 M US,adidas Men's Energy Cloud WTC m Running Shoe Tech Clear/Grey

    Features ADIWEAR outsole offers ultimate in high-wear durability Cloudfoam midsole for step-in...

    $48.95 Free Delivery Eligible

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