In 1984 Whitehall Laboratories, Advil - a division of American Home Products, gained approval from the- FDA to market an OTC ibuprofen in a 200 mg. dose, or half the- prescription strength. Introduced that year, the- new product was called Advil, which would benefit greatly from being the first such OTC product in the United States. Upjohn chose not to respond with its own nonprescription ibuprofen, but it later sold the- marketing and distribution rights for OTC Motrin to Bristol-Myers, which in 1985 introduced a 200 mg. formulation under the- name Nupnn - an acronym for new aspirin. Kuprin however would never seriously challenge Advil. American Home Products would use its large direct-sales force and its ability to gamer maximum shelf space in chain stores to help Advil stand out early in the- ibuprofen stakes.
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