To promote its canvas shoes,British Knights sponsored a smelly sock contest. the- company invited sneaker wearers to send their smelliest socks to British Knightsâ€” in a sealed plastic bag. the- winners would receive a free pair of British Knights Predators every year for three years. Combining its playground heritage with some fun at the expense of â€œpump'â€™ shoes from Nike and Reebok,Predators also came with an attached air-pump needle â€œfor those days when everyone has a ball, but no one has a pin to pump it up with. Thus,the Predator brought new meaning to getting pumped and getting air on the playground.â€
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